Quantitative Research
Wine Market Council has been tracking wine consumer attitudes and behaviors for more than two decades, providing its members with quantitative research of value in planning and conducting their ongoing business initiatives.
Latest Reports
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Previous Reports
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Dec 2014
Wine in cans and more
Upcoming research
Find all of our reports under Research.
October 2016
Freshness & Preservation Snapshot Survey
Is keeping wine fresh important to wine consumers? What preservation method do they consider the most successful?
November 2016
2016 Wine Drinker Segmentation Handbook
A set of slides based on Wine Market Council’s 2016 segmentation study for our members to use in presentations and sales pitches.
January 2016
Annual Report of High Frequency Wine Consumers
Keep up to date on the latest data on the wine preferences and purchase behavior of the most frequent U.S. wine drinkers.
