Wine Market Council conducts primary research providing wine market knowledge, trends, insights, and intelligence essential to all tiers of the U.S. wine trade.

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October 2016

September 2016

August 2016

Upcoming research

Find all of our reports under Research.

October 2016
Freshness & Preservation Snapshot Survey

Is keeping wine fresh important to wine consumers? What preservation method do they consider the most successful?

November 2016
2016 Wine Drinker Segmentation Handbook

A set of slides based on Wine Market Council’s 2016 segmentation study for our members to use in presentations and sales pitches.

January 2016
Annual Report of High Frequency Wine Consumers

Keep up to date on the latest data on the wine preferences and purchase behavior of the most frequent U.S. wine drinkers.

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