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Wine Market Council conducts primary research providing wine market knowledge, trends, insights, and intelligence essential to all tiers of the U.S. wine trade.
Freshness & Preservation Snapshot Survey
Is keeping wine fresh important to wine consumers? What preservation method do they consider the most successful?
2016 Wine Drinker Segmentation Handbook
A set of slides based on Wine Market Council’s 2016 segmentation study for our members to use in presentations and sales pitches.
Annual Report of High Frequency Wine Consumers
Keep up to date on the latest data on the wine preferences and purchase behavior of the most frequent U.S. wine drinkers.