For more than a decade, Wine Market Council’s ongoing consumer public relations outreach initiatives have paid dividends to the industry by continually growing the consumer base of the wine market; positioning wine as a more common, casual, everyday enjoyment for millions of adults who drink wine.

By targeting national and major metropolitan areas, Wine Market Council's key messages have successfully reached consumers through all avenues of media including broadcast, online and numerous print publications. As a result of the Council’s efforts, lifestyle, food, features and business reporters have taken wine beyond the traditional spirit and beverage columns into the mainstream media. And now, into the world of social media. Reaching millions of consumers nationwide, the Council’s public relations programs have generated news in national media outlets such as CNN, ABC TV, USA Today, The Wall Street Journal, Martha Stewart Living and Country Living and much more.

As Wine Market Council recognizes the growing importance of the Millennial generation to the wine industry, it places a strong focus on reaching these consumers. To achieve this, Wine Market Council tapped eight of today’s leading young, Millennial sommeliers across the country to serve as spokespersons and localize Wine Market Council’s key messages. The Sommelier Network has become the voice and face of Wine Market Council in important media markets across the country as well as an integral part of reaching the Millennial generation with wine information.

Through this Network, Wine Market Council has achieved great success in creating fresh, contemporary approaches to sharing advice and demystifying wine to this adventurous generation. With Millennials in mind, the Wine Market Council launched a wine and food pairing widget. This tool provides users with the ultimate wine and food pairing guide. By selecting a wine, food or sauce, the widget shares perfect pairing suggestions to enhance any at home or out on the town dining experience. The interactive tool has generated considerable excitement among Millennials, providing them with the ability to grab and share on personal blogs, sites or through their social networks.

To showcase Wine Market Council as the leader in wine consumer trend research, public relations efforts are also focused on amplifying the Council’s annual studies in the press. Media outreach is focused on highlighting the Council’s studies and tying in relevant data to current events and pop culture themes.

For details about Wine Market Council's PR Initiatives, click here (note: this link takes you to the wineanswers.com site; use the browser's back button to return.